3D calf & knee massage
Rollers knead the calves while airbags compress around the knees. Patent pending.
Everything owners love about the i9 Max Plus, plus a 3D calf & knee massage system, AI spinal detection, five heat zones and a deeper zero gravity recline.

Up to 6′9″ · 300 lbs
$13,990
View i11 → ★ OUR PICK
Up to 6′9″ · 300 lbs
Everything in i11, plus
$15,990
View Special Edition →
Up to 6′10″ · 350 lbs
Everything in i11, plus
$17,990
View Big & Tall →
Up to 6′9″ · 300 lbs
Everything in Special, plus
$24,990
View Billionaire →
Up to 6′9″ · 300 lbs
Everything in Billionaire, plus
$29,990
View Royal →| Compare editions | i11 | Special ★ | Big & Tall | Billionaire | Royal |
|---|---|---|---|---|---|
| 3D calf & knee massage · AI spinal detection · 5 heat zones | ✓ | ✓ | ✓ | ✓ | ✓ |
| Second 3D robotic engine | — | ✓ | * | ✓ | ✓ |
| Your name on the remote + genuine-leather name tag | — | ✓ | * | ✓ | ✓ |
| Backup power (returns upright in an outage) | — | ✓ | * | ✓ | ✓ |
| Customize every auto program · your photo on the remote · wireless charger | — | — | — | ✓ | ✓ |
| 18K gold-plated trim and solid 18K gold nameplate | — | — | — | — | ✓ |
| Fits up to | 6′9″ · 300 lbs | 6′9″ · 300 lbs | 6′10″ · 350 lbs | 6′9″ · 300 lbs | 6′9″ · 300 lbs |
| Price | $13,990 | $15,990 | $17,990 | $24,990 | $29,990 |
What's new
Rollers knead the calves while airbags compress around the knees. Patent pending.
Stretch programs for the calves, with spot or full-coverage roller modes.
A body scan maps the curve of your spine so the rollers follow your shape.
Calf and knee heat join heat for the lower back, hands and feet.
A more reclined zero gravity position and stronger stretches than the i9 series.
Save settings for up to eight people, on new AI-powered software.
i11 vs i9 Max Plus
The i11 keeps the i9 Max Plus platform, including the patented Split L-Track, 3D Butterfly rollers, heel-to-toe foot rollers and powered easy-entry armrests.
Full comparison| i11 | i9 Max Plus | |
|---|---|---|
| 3D calf & knee massage | Yes | No |
| Calf stretching | Yes | No |
| AI spinal detection | Yes | Body scan |
| Heat zones | 5 | 3 |
| User profiles | 8 | 5 |
| Zero gravity recline | Deeper | Standard |
How ordering works
Order online or call 888-772-8804 and we'll walk you through the editions.
We call to confirm your edition, color and delivery address, and give you a delivery window.
Luraco builds and ships your chair from its factory. Starts shipping early November.
The carrier calls 1–2 days ahead. Free curbside delivery, or in-home setup for $500.
The i11 starts shipping in early November. Orders ship in the order they're placed, and we confirm your delivery window by phone when you order.
The i11 adds a 3D calf and knee massage system with calf stretching, AI spinal detection, calf and knee heat (five heat zones in all), a deeper zero gravity recline and 8 user profiles. It keeps the i9 Max Plus Split L-Track, 3D rollers and easy-entry armrests.
The i11 suits most people up to 6′9″ and 300 lbs. The Big & Tall Edition is rated to 6′10″ and 350 lbs. The Special, Billionaire and Royal editions add a second 3D engine, personalization and luxury finishes. Call 888-772-8804 and we'll help you pick.
Curbside delivery is free to the lower 48 states and to Canada, with customs and import fees included. In-home delivery with full setup is $500 in the contiguous US. See the delivery policy.
Luraco's warranty for home use covers 5 years of parts, 3 years of in-home labor and 10 years on the leather. With your i11, we add 2 more years of in-home labor coverage free (a $500 value).
Yes. You have 30 days from delivery. We arrange pickup and refund the full price minus $250 for return shipping. See the return policy.
Yes. Every chair ships new from Luraco's factory in Arlington, Texas, with the full Luraco factory warranty.
Talk to someone who sells these chairs every day. We'll help you pick the right edition for your height, weight and room.